How many applicants will be chosen?
Four shop owners will each receive $25,000 of the $100,000 we’re giving away, but the support doesn’t end at the funds! Threadless will also provide assistance for each chosen shop owner with mentorship through regular update meetings with various members of our product, digital, marketing, and customer service teams. They will also receive publicity on Threadless through our social media, a spotlight on our blog, and a post on Creative Resources.
What is the application like?
We will ask you various questions about you, your shop, and your plans to grow it. We'll ask you to describe your shop’s concept, what products and designs you intend to offer, who your target customers are, how you plan to use the funds to grow your shop, and a timeline for when you will roll everything out. We’ll also ask for a 90-second video introducing yourself and your shop.
What do I have to do in order for my shop to be eligible?
Before you can apply, there are a few things you have to do to make sure your shop is ready to go. Your shop must:
- Be published
- Have at least three designs uploaded
- Have a completed About page with links to your active social media profiles
- Include lifestyle imagery in your homepage collection
- Have a header image and logo
- Include descriptions for each product offered
In addition to these basic shop requirements, applicants must also have at least one post made to drive traffic to their shop on social media, as well as have at least one holiday promotion for their shop.
Even if your shop isn’t quite ready yet, get a headstart on your application by downloading the template in advance.
How will the four shops be chosen?
The chosen shops will be selected based on a variety of factors, including design appeal, design inspiration, design sellability, how thoroughly you fill out your application, and how solid your marketing/overall business plan seems. It is imperative to be as descriptive as possible when writing out your marketing plan and timeline. With these factors in mind, we will review all applications and select the shops most likely to be successful.*
*Success in this case is defined by overall sales.
If my application is chosen, how do I get paid?
Your $25,000 will be paid in 12 equal monthly payments from February 1, 2018 to January 1, 2019. To continue receiving your monthly payments, your shop must meet certain revenue goals.* Your shop must earn at least $500/month (in revenue) for the first three months, $1,000/month in the second three months, $1,500/month in the third three months, and $2,000/month in the final three months.
*Revenue is defined as total purchase value inclusive of merchandise and shipping.
When is the deadline for applications?
You must submit your application by December 31, 2017. We will select and notify the four chosen shop owners of our decision (as well as all other applicants) by January 20, 2018.
What are the rules?
You can apply from anywhere in the world (with the exception of Iran, North Korea, and any other country that the US doesn’t trade with). You must be 18 years of age or older to apply. The four selected shop owners will need to sign a one-year Artist Shops consulting agreement. The agreement will outline the payment terms and conditions for the $25,000 to be paid in 12 monthly installments.